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Sales Execution Coaching
Discovery, multithreading, business cases and negotiation — rebuilt into a repeatable motion your AEs can run on every deal, not just the easy ones.
- Win rate +42%
- Cycle time -28%
- ACV +36%
MTC Industries Inc. — Sales & Leadership Consulting
We coach software, SaaS and app companies on the two things that decide whether growth sticks: how your team sells, and who you become as the leader running it.
Reps coached to quota
1,240
Closed-won influenced
$310M
Software teams advised
180+
Avg. win-rate lift
+42%
Trusted by software leadership teams
What we do
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Discovery, multithreading, business cases and negotiation — rebuilt into a repeatable motion your AEs can run on every deal, not just the easy ones.
02
Forecast hygiene, pipeline reviews, deal inspection and 1:1 cadences that make performance visible weeks before the number is at risk.
03
Founders and first-time managers grow into the leader the next stage requires: hard conversations, delegation, standards and decision-making under pressure.
04
Hiring scorecards, comp plans, territory and role design, plus onboarding that gets new reps productive in weeks instead of quarters.
The evidence
B2B SaaS
+58%
Win rate in two quarters
Rebuilt discovery and mutual action plans, then coached the managers to inspect every deal the same way.
Mobile App
34 days
New rep time-to-first-deal
Designed onboarding, call certification and a weekly coaching cadence that cut ramp from four months to five weeks.
Fintech Platform
94%
Forecast accuracy
Installed pipeline reviews and a shared deal language so the founder could finally step out of every sales call.
Our methodology
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We sit in on calls, pipeline reviews and 1:1s to find where deals stall and where management is the bottleneck.
02
A 90-day operating plan: sales motion, management cadence, scorecards and the leadership habits behind them.
03
Weekly reps with your AEs and managers. Live deal work, call reviews and real conversations, not slideware.
04
Hand the system to your leaders so the results keep growing after we step back.
Start the work
Tell us about your team and your number. We'll map where deals are being lost and where your management layer needs to level up.
Or reach us directly
info@mtcindustries.caShare your stage, team size and the bottleneck you're feeling. A consultant replies within one business day.
Hiring instead? See open roles at MTC Industries
Growth demands a different leader.